SimplePractice
SimplePractice expanded into the chiropractic market, enhancing workflow efficiency and enriching its platform across various healthcare sectors.
01
Problem
SimplePractice was primarily serving behavioral health therapists and was looking to expand into new markets to grow its customer base and diversify its services. Market analysis identified a significant opportunity within the chiropractic vertical, a sector that, like many healthcare practices, often grapples with inefficient workflow management and an archaic user experience.
02
Solution
To capitalize on this opportunity, we embarked on an initiative to tailor SimplePractice’s offerings to meet the specific needs of chiropractic practices. This involved conducting extensive focus groups, surveys, and qualitative research to understand the unique challenges faced by chiropractors, particularly in the documentation phase of patient visits. The project culminated in the design and validation of a new tablet application specifically for chiropractors, aimed at streamlining their entire workflow on a single platform.
03
Result
The new application significantly enhanced workflow efficiency for chiropractic practices by reducing the average documentation time. This improvement not only streamlined operational workflows but also enabled chiropractors to dedicate more time to patient care rather than administrative duties. Furthermore, the optimizations and insights gained were generalized and applied across the SimplePractice platform, improving service delivery to patients across all verticals.